Axiogenics 2022

Thinking is the catalyst
that turns potential into results.

Better results require better thinking.

Do you know that most people bring their A-Game — their BEST, most valuegenic ways of thinking, being, and doing — just 5% to 15% of the time?

If you want better results, you need a way to unlock and unleash more A-Game.

That’s what differentiates Axiogenics Certified Partner Coaches.

The science-driven, principle-based, data-informed process that only an Axiogenics Coach can provide is a game-changer for personal, talent, leadership, and organizational development.

What makes Axiogenics different:

In recent decades, breakthrough new discoveries and developments in neuroscience brought astonishingly new insights and levels of practicality and actionability the then little-known science of formal axiology (value science). The fusion of these two sciences gave birth to a new science, neuro-axiology, along with a whole new technology for measuring, unleashing, and developing people’s individual and collective potential.

The technology is based on three simple, scientifically validated core principles:

  1. Value is the driving force of the human mind and spirit
    We pursue that which we judge will improve quality of life and we ignore or resist that which we judge will not.
     
  2. Success is a function of value creation.
    We operate at our best, both as individual and as teams, we are effectively and collectively focused on creating value – value in all forms that enhance quality of life. The science teaches us that it is only by improving our capacity to create value that improved performance, success, and quality of life can be attained and sustained.
     
  3. Maximize Cognitive Assets to Minimize Cognitive Liabilities and Create Greater Value
    Every person has some good ways of thinking and some not-so-good ways of thinking. We have a way to quickly and objectively measure, for any person, which is which. Once identified the path of least resistance and maximum ROI is to increase the person’s capacity to engage their best-ways of thinking (Cognitive Assets) thus minimizing the negative influence of their less-than-best way of thinking (Cognitive Liabilities).
  1. Value is the driving force of the human mind and spirit.

We pursue that which we judge will improve quality of life and we ignore or resist that which we judge will not.

  1. Success is a function of value creation.

We operate at our best, both as individuals and as teams, we are effectively and collectively focused on creating value – value in all forms that enhance quality of life. The science teaches us that it is only by improving our capacity to create value that improved performance, success, and quality of life can be attained and sustained.

  1. To Create greater value, maximize Cognitive Assets.

Every person has some good ways of thinking and some not-so-good ways of thinking. We have a way to quickly and objectively measure, for any person, which is which. Once identified the path of least resistance and maximum ROI is to increase the person’s capacity to engage their best ways of thinking (Cognitive Assets) thus minimizing the negative influence of their less-than-best way of thinking (Cognitive Liabilities).

Based on these core principles and all that the science of neuro-axiology makes possible, meaningful, and practical, we have developed a set of proven systems, tools, methods, and materials that transform lives and organizations.

Axiogenics Coaches undergo a substantial developmental, training, and certification process to enable them to bring their own A-Game to the stellar delivery of this game-changing system of transformation to their clients.

Want to learn more?

Which treats of the character and pursuits of the famous Don Quixote of La Mancha.

Which treats of the first sally the ingenious Don Quixote made from home.

Wherein is related the droll way in which Don Quixote had himself dubbed a knight.

The Central Question
of Life, Love, and Leadership:

“What choice can I make and action can I take, in this moment, to create the greatest net value?”

A simple question that’s transforming lives and organizations!


Our book…

“Groundbreaking”
~ Stephen R. Covey

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