Introduction to The Science of Axiology

Science is defined as: “a branch of knowledge or study dealing with a body of facts or truths systematically arranged and showing the operation of general laws: the mathematical sciences.” 

Science is the process of determining how things actually work regardless of how we think they should work. Despite what I believe, if I were to jump unaided off a ten-story build­ing, there is only one direction I would go. It’s a law of nature. Laws of nature are inviolate—you can’t break them—you can only work with them or suffer the consequences.

It’s irrelevant whether we view these laws as natural phenomena or as the creation of a divine being. When, for all practical purposes, a law has been scientifically validated, it behooves us to view the law as being as immutable and unchangeable as gravity or mathematics.

“My own brain is to me the most unaccountable of machinery – always buzzing, humming, soaring roaring diving, and then buried in mud. And why? What’s this passion for?”

Neuro- Axiology is the science and study of the laws that govern the most essential part of our subjective “being”— our capacity to conceive and perceive value in our­selves, other people, and in the world. At first glance, this may seem strange and illogical: how can something so subjec­tive be explained or understood scientifically? This is precisely why axiology is such an important, paradigm-shifting science. That is what it does.

Presented by Axiogenics co-founder, Harvey Schoof, this 2-Part video series will introduce you to the basic tenets of the formal science of Axiology. The video’s are part of our training for coaches and may contain references or verbiage to that effect.


Part 1: The Basics  (10 minutes):

  • Some History and Background
  • A Deeper Understanding of “Good” and “Value”

Click image to watch…

Part 2: A Deeper Dive (17 1/2 Minutes) 

  • The Three Primary Dimensions of Value
  • The Sub-dimensions of Value
  • The Mathematical Hierarchy of Value
  • Morality an Ethics from an Formal Axiological Perspective

Click image to watch…

While Axiology is the science of the Natural Laws Value Dynamics, Neuro-axiology integrates cutting-edge mind-brain science with axiology to enable and empower a game-change new pedagogy for personal and organizational learning and transformation.


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