Answering The Central Question

Aristotle wrote: “Every art and every inquiry, and similarly every action and pursuit is thought to aim at some [chief] good. … Will not the knowledge of it, have great influence on life?”

Dive into the history, philosophy, and science of the emerging science of neuro-axiology (brain science + value science). Discover why the quality of your life, your relationships, and your career or business depends on your ability to Answer THE Central Question.

The Central Question
of Life, Love, and Leadership:

“What choice can I make and action can I take, in this moment, to create the greatest net value?”

A simple question that’s transforming lives and organizations!


Our book…

“Groundbreaking”
~ Stephen R. Covey

Available on


in Print and Kindle

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