Coach / Consultant Training & Certification


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Leadership, Talent, & OD Practitioners  
• Coaches • Trainers  • Counselors 

  • "It really IS a game changer!!"

    ~ Dana Brenner-Kelley, MS

  • "I have experienced many coaching models and have had some destructive experiences. So I was cautious, but curious. I got so much value from this course. I starting shifting things and seeing positive change even after pre-reading the materials. This work has legs! I highly recommend it! The way the work is set up reduces, if not eliminates, the idea that someone is uncoachable. I strongly encourage people to experience it first hand for themselves." 

    ~ Brooke L.

  • "This was such a valuable program for self-leadership! The better any leader can get at leading themselves, they will see exponential improvements in their ability to lead others and lead their organization. In this program, individuals gain objective insight into how they see and think about the world. It is a humbling experience as well as empowering because the process takes this beyond rhetoric to real-life transformation. I would recommend this program to every leader."

    ~ Lisa T.

  • “As a successful personal and business coach for over 25 years, taking precious time to engage in the kind of personal and professional development that can propel me forward has always been important. Axiogenics is way beyond, yet so much more practical, applicable, and actionable than anything else I've ever seen, including 20 years of studying axiology."

    ~ Judy Sabah, Master Certified Coach

  • "I think you have found the ‘Holy Grail’."

    ~ David W. Sr. HR Executive

  • "A very powerful system that has become the cornerstone for our leadership training."

    ~ Steve Koon, Manager OD

  • “As a leadership development coach I am particularly tuned in to the importance of understanding perceptions in various situations. The Axiogenics VQ profile is one of the best tools I’ve discovered. The coaching process helped me to reflect deeply on my strengths, identify barriers to my success, and gave me sustainable strategies for creating meaningful changes. I highly recommend Axiogenics as a valuable set of tools for executive transformational change. ”

    ~ Sandy C, MBA, PhD, PCC

  • “I have been involved in self-improvement and leadership programs for over three decades, and nothing I have ever experienced compares with Axiogenics! This is not another program that sits on the shelf! The things I have learned are so effective and the benefits are immediate and effect both how I feel and what I accomplish. This is a true 'game changer.' It changed my life!

    ~ Donna N.

  • "Thoughtful and insightful to the point of disrupting traditional paradigms on how we think about culture, leadership, management, people development and the systemic nature of organizations."

    ~ Edward Korbal, PhD/OD

  • "Axiogenics provides concrete ways to influence people's thinking which is actually what drivess their behavior. A real game changer for OD, Learning, Talent Management, Culture Change and Team Building."

    ~ Pamela Dudoff, MSOD

  • "I always thought life was simple but we complicate it in an effort to feel important or intellectual. I did not exactly know that our minds hold so much power to sabotage us so subtly and for so long. Axiogenics helped me to rediscover the simplicity of success in all activities, be they mundane or life changing. I would recommend The Self Leadership Program to everyone who is seeking renewed excitement in the art of living."

    ~ David N.

  • "This was a life-changing process. I now know what has kept me from greater successes but, more importantly, how to apply my own talents and wisdom to get there. I find myself more thoughtful of others, more action oriented, and less apt to procrastination. I have learned to think differently and more deliberately. I am eternally grateful for this coachig process.”

    ~ CJ Rice, PMP

  • “I say this without hyperbole: I am indebted to what I learned in the Axiogenics Program. The program has helped me both professionally and personally. From the onset, the training served as a personal laboratory that increased the overall awareness of my own thinking patterns and triggers, which were blocking my desired outcomes. I am grateful to have found Axiogenics and, indeed, my future looks brighter than ever!”

    ~ Bryan Sykes

  • "There have been many times in my interaction with others that something will go awry. The question immediately asked is "what happened?" Well utilizing the Axiogenics process will help answer the question. This program is AMAZING!"

    ~ Kathy W.

  • "This program turned my life around and played a major role in helping me build a very effective team."

    ~ Tom R.

  • "This system provides highly focused and accurate insight on how people think and operate and has made major differences in our onboarding, leadership, and talent development."

    ~ Loic C, HR Manager,
    Construction Company

    This could be you speaking…

    “Just wanted to let you know that we have never had more fun or more astounding results in any coaching we’ve ever done [in 20 years of coaching]. We love Axiogenics and are so thankful for you and all of the hard work that you have put into creating this amazing program.”

    ~ Carl Moellering,
    CEO, Moellering Management

    Carl and his team generated more than $50K in new revenue within 3 months of completing the training.

    Being certified in Axiogenics (NCRT and Valuegenic Self-Leadership Development) will give you a unique, science-backed, objective, and highly-effective way to take your work to the next level — all the way to the level of thinking — and to differentiate you even more from your peers or competitors.

    As a Certified Axiogenics Coach/Consultant, you will have the knowledge, skills, tools, and resources to work as a facilitator of rapid, high-value breakthroughs in thinking, performance, talent, leadership, and organization development .

    • Use the uniquely powerful Axiogenics VQ Profile® Assessment to diagnose how and how well people think.
    • Integrate the VQ Profile and the principles and practices neuro-axiology and of our Self-Leadership 1-2-3 development process to augment, accelerate, and enhance the effectiveness of your work with both people and organizations in virtually any situation where deep cognitive insights and improved thinking would make a difference.
    • Improve the ROI of your coaching or OD/TD/LD engagements.
    • Become a recognized expert in the use and application of Neuro-Axiology and Valuegenic Self-Leadership to positively impact people’s performance across all functions and roles at any level.
    • With the VQ Profile Assessment Admin system, you can customize the content and work-flow of the system for your specific needs to facilitate the client/prospect assessment experience.
    • Have access to the complete library of the Self-Leadership 1-2-3 materials for use with and distribution to clients/patients as you see fit.
    • Access ongoing mentoring, training, and support conferences calls, webinars, and one-on-one support.
    • Further develop and expand your knowledge, skills, expertise, and services with additional training, development, and certification on a variety of advanced coaching and consulting topics.

    Becoming a Trained and Certified Axiogenics Coach

    Note: Participation in the Self-Leadership 1-2-3 program as a client is a prerequisite to the coach training. It is essential that you have that experience and become a “product of the practice.”

    Our Level 1: Coach Training and Certification Program has four parts (other than the prerequisite participation in the Self-Leadership -1-2-3 program.

    1. Foundations of Axiogenics Coaching  an online self-study course
      This online, self-study course covers the principles of axiology, neuro-axiology, and NCRT (our pedagogy).  Including:

      • The Axiological Hierarchy of Value
      • How the VQ Profile Assessment Works
      • Principles of NCRT (Neuro-axiological Cognitive Remodeling Techology) — the pedagogy of the Self-Leadership 1-2-3 development coaching process.
      • Role of the Axiogencis Coach
    2. Principles in Practice and ActionDelivered in a webinar format over several weeks (in-person training suspended due to Covid 19).
      This training covers:

        • Q&A regarding the Fundamentals of Neuro-Axiology course
        • Using the VQ Profile Interpretation Guide (and how not to use it)
        • Role Playing “First Steps” coaching sessions
        • Q&A Regarding the Self-Leadership 1-2-3 Materials and their with clients
        • Using the VQ Profile Administration System
        • Getting Your First “clients
        • Getting Certified
    3. Just-in-Time Mentoring Webinars and Support Calls
      Up to 3 hours* 1-1 support

      After in-person training, you’ll be task with immediately getting your first couple of “clients” to work with. These “Just-in-Time” mentoring calls are intended to help you prepare to work with those clients as you get started with them. We can review client assessments, discuss specific questions, or challenges, and provide any other support/mentoring you feel you need.
      * We only put a limit on it to set some boundaries. We’re not sticklers about it.
    4. Certification Exams
      The certification process involves:

      • Submitting at least 2 actual coaching session recording (30-minutes minimum each) for review and acceptance.
      • An “open-book” written exam
      • An interview-style oral exam


    Coach Training Program (not including the prerequisite participation in the Self-Leadership 1-2-3 program)

    • The Coach Training and Certification process is $1,950 plus any travel-related expenses.
    • If you prefer to be trained one-on-one or as a private group (i.e., within your company), talk to us about a custom process and pricing.

    On-Going Fees 

    Once trained and certified, the only thing you need to purchase are assessment reports. As part of the training program you get $100 worth of assessment credits to use with your first “practice” clients.

    There is a minimum monthly commitment of $50/mo in the form of a recurring subscription fee (also payable annually at $575 with a $600 value). The entire amount ($50/mo or $600/year) is added to your VQ Profile “bank” to pay for assessment reports as needed (beyond the initial $100 credit given as part of the training). These credits do not expire as long as you remain in good standing. This minimum commitment allows us to provide all the on-going mentoring, training and support, and promotional resources; the maintenance of your personalized web pages where your people go to take the assessment, the eLearning System, and other support services that we provide at no additional cost to you.

    Our pricing structure for coaches is quite competitive and is available on request. If you need more assessment reports that what is already in your VQ Profile bank, your simple purchase more credits as needed. Again, they do not expire.

    Current Training Schedule

    Part 1:

     Self-Leadership 1-2-3 cohorts are run via Zoom Webconferencing. Typically, they are scheduled for:

    See Reg form for current schedule.
    Private 1-1 Self-Leadership 1-2-3 coaching is also an option.

    Part 2:

    Coach Training cohorts are typically scheduled for days and times that work best for the most number of people.


    Special “End of 2020” Coach Training Package Pricing!
    (Ends December 31, 2020)

    We’re offering this special discounted package price because we know that many people are struggling in the face of the global Covid19 pandemic and, now more than ever, the world needs more coaches who can make the kind of difference this coaching makes.

      • Get BOTH the Self-Leadership 1-2-3 GROUP coaching program AND the Coach Training now and save up to $925 off the Coach Training and Certification.
      • Pay $2,445 in full at the time of registration or choose 5 monthly payments of about $515.


    Beyond the Training

    (Other than the monthly minimum commitment explained above)

    Upon completion of 1-day training, a 90-day “Provisional Certification*” is granted and you will be able to purchase VQ Profile Assessments reports and use the eLearning Center and all the Self-Leadership 1-2-3 materials with your clients and prospective clients

    *Provisional Certification: As an Axiogenics Coach, you represent Axiogenics and we have a vested interest in ensuring that you are operating with the highest levels of integrity and ethics, and with appropriate levels of skill and professionalism. As such, coaches must complete and pass our certification process within 90 days of the in-person training day. The company retains the rights to revoke certification at anytime if we feel it is necessary to maintain our high standards and reputation in the market.

    Got Questions? Ready to Enroll? Let’s Talk!

    Schedule a 20-30 Minute Call

    Or give us a call at 484-840-1095 or 517-626-6628


    The Central Question
    of Life, Love, and Leadership:

    “What choice can I make and action can I take, in this moment, to create the greatest net value?”

    A simple question that’s transforming lives and organizations!

    Our book…

    ~ Stephen R. Covey

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