“What choice can I make and action can I take,
in this moment, to create the greatest net value?”

The Central Question of Life, Love, and Leadership

“Every once in a while, a book comes along that fundamentally shifts our perspective of what life, love and leadership are all about – it’s ALL about creating value! Based on the ground­breaking science of applied neuro-axiology, this book reveals the how-to principles for integrating your heart, mind, and brain to unleash your strengths and create a truly extraordinary life.”

~ Stephen R. Covey,
author, The 7 Habits of Highly Effective People
and The Leader in Me.

Buy it on Amazon


Answering The Central Question is spot on and right to the point. For anyone who wants to maximize value in their personal life, their organization, or the quality of life on this planet, this is the book to read, study, and apply. It says it all! Once a person employs these tools, so generously shared with the reader, their improvement will be obvious and noteworthy. Readers who study, apply, and live these principles will find greater joy in life and increase their self-respect. They will feel glad to be alive, living with purpose, and proud to be part of the answer, not the problem.”

~ Marvin Katz, Ph.D.
Author, Ethics as Science
Former Director, World Future Society – Midwest Region


“This book has the power to actually change the way you operate in the world. I have read at least 300 books in the self-help, success genre. What’s amazing about this book is that it combines real science in simple to understand language with powerful insights and tools to help you to create sustainable success in your life. What’s more, it elicits a deep level of inspired self-motivation within the reader, which will move you into action. I highly recommend this read.”

~ Ken D. Foster, CEO – Premier Coaching,
Bestselling Author, Ask and You Will Succeed


“Answering The Central Question breathes new life into the age-old quandary of how to tap into our limitless human potential. The authors’ fresh thinking, sound ideas, and scientific basis can add immense value to everything we do. This book offers a special set of keys to unlock the potential in all of us.”

~ Jeff Levy,
Director, Center for Strategic Leadership
Dale Carnegie Training of Long Island


“In The Fifth Discipline, Peter Senge’s message was: ‘we are prisoners of our own thinking.’ Answering The Central Question teaches us how to liberate ourselves from the thinking that holds us back! This work has been instrumental in my becoming top ranking among my peers.”

~ Hugh J. Campbell, CPA