“Progress is impossible without change
and those who cannot change their minds,
cannot change anything.” ~ George Bernard Shaw

Our Book


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in Print or for Kindle.

“Every once in a while, a book comes along that fundamentally shifts our perspective of what life, love and leadership are all about – it’s ALL about creating value!

“Based on the groundbreaking science of applied neuro-axiology, this book reveals the how-to principles for integrating your heart, mind, and brain to unleash your strengths and create a truly extraordinary life.”

– Stephen R. Covey, author,
7 Habits of Highly Effective People

and The Leader in Me.


Written by our own Peter Demarest and Harvey Schoof, this book is nothing like any personal, leadership, or organizational development book or methodology that you are likely to have seen before. Answering  the Central Question will give you new insights and understanding about how the mind-brain connection works that you can use to make real and lasting changes in your life. You will discover the leading-edge science and ground-breaking new technologies behind one of the most powerful, value-centered personal, leadership and organizational development processes ever developed. In these pages are eye-opening techniques that can instantly liberate the tremendous reserve of untapped potential you and others already have.

The science, principles, and practices described in the book are also integral to all of work both as a company and with our clients. At the heart of it all is what we consider to be The Central Question our life, love and leadership: 

“What choice can I make and action can I take,
in this moment, to create the greatest net value?”

Everything we do is about teach people how to use the natural strengths, wisdom, and potential to answer this question in any and every moment of life.