Thinking is the Catalyst that turns Potential into Performance.

Significant and lasting improvements in people, performance, and culture require significant and lasting improvements in people’s thinking.

  • 40 Percent
  • CallOut Valueprop
  • CallOut Culturecap
  • CallOut A Game
  • CallOut Purpose
  • CallOut VMVReality

Behavioral-competency models and trainings are not enough if you want to create breakthrough results.

The science of neuro-axiolology (the fusion of mind-brain science and formal value science), is a game-changer for all things “OD” (coaching, TD/LD/CM/UoS). The science enables organizations to measure, align, and maximize the quality of people’s thinking relative to the organization’s mission and needs. Our proven process unlocks and unleashes more of the untapped potential (knowledge, talent, and wisdom) people already have and significantly enhances the effectiveness and ROI of all OD efforts related to learning, leadership, culture, and performance.

Watch this 6 1/2 minute video to learn more. Then let’s talk!
Please note: We are in the process of transitioning from using the term “Cognitive Self-Leadership” to using “Valuegenic Self-Leadership.” Please consider these terms interchangeable.


Learn More

  • CLICK HERE to read/view more about NCRT and Valuegenic Self-Leadership right now.
  • Call Your Axiogenics Certified Coach/Consultant
    (or call one of us if you want to know how to become one.)
  • Call our Office at 484-840-1095 (Peter Demarest)
    or 517-626-6628 (Harvey Schoof)
  • Complete an inquiry form and we will call you.
Whichever works best for you.
Attention Professional Coaches and WBECS Fans…

To check out the recording of our WBECS PRE-Summit Session on Neuro-Axiology and to learn more or take a next step, CLICK HERE.

“Exceptional leaders distinguish themselves because of superior self-leadership.”

– Daniel Goleman

The Central Question
of Life, Love, and Leadership:

“What choice can I make and action can I take, in this moment, to create the greatest net value?”

A simple question that’s transforming lives and organizations!

Our book…

~ Stephen R. Covey

Available on

in Print and Kindle

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