Thinking is the Catalyst that turns Potential into Performance.

Significant and lasting improvements in people, performance, and culture
require significant and lasting improvements in people’s thinking.

  • CallOut Valueprop
  • CallOut VMVReality
  • CallOut Purpose
  • CallOut A Game
  • CallOut Culturecap
  • 40 Percent

Whatever profession you identify with (coach, executive leader, consultant, or learning leader) does your work involve teaching, coaching, or otherwise empowering people to bring more of their “A-GAME” to their life or work? Are you looking for something that can help you help others to produce unprecedented gains in any measure of individual or team performance, any competency, and any personal or collective goal or aspiration? What we can teach you to do through the science of neuro-axiology is nothing short of game-changing.

The science of neuro-axiology (the fusion of mind-brain science and formal value science) provides a way to measure, align, and maximize the quality of people’s thinking no matter what their roles, goals, challenges, or opportunities may be. Our proven process unlocks and unleashes more of the untapped potential (knowledge, talent, and wisdom) people already have to produce breakthrough results that last.

Warning: Neuro-axiology represents a rather significant paradigm-shift for many people because it goes below the level of behaviors, personality, and the messy myriad of competencies and fadish models that constitute today’s mainstream best practices. As such, it will likely be most appealing to people who like to be on the leading edge of innovation.   

Watch and listen to this 13 minute video to learn more. Then let’s talk!

Learn More

  • CLICK HERE to read/view more about NCRT and Valuegenic Self-Leadership right now.
  • Call Your Axiogenics Certified Coach/Consultant
    (or call one of us if you want to know how to become one.)
  • Call our Office at 484-840-1095 (Peter Demarest)
    or 517-626-6628 (Harvey Schoof)
  • Complete an inquiry form and we will call you.
Whichever works best for you.
Attention Professional Coaches and WBECS Fans…

To check out the recording of our WBECS PRE-Summit Session on Neuro-Axiology and to learn more or take a next step, CLICK HERE.

“Exceptional leaders distinguish themselves because of superior self-leadership.”

– Daniel Goleman

The Central Question
of Life, Love, and Leadership:

“What choice can I make and action can I take, in this moment, to create the greatest net value?”

A simple question that’s transforming lives and organizations!

Our book…

~ Stephen R. Covey

Available on

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